STRATA ELITE CARD LAUNCH

Role: Art Director- Marquee Design, Direct Mail Design, Email Design
GCD: Anders da Silva
CD: Hsueh Yu, Matthew Sharp Fera
AD: Victor Birriel, Wei-Ting Huang
CW: Joseph Kline, Rand Rozier
Strategist: Michael LaVallee
Producer: Susan Green, Lin Yelton, Karl Petrovich, Gregg Lowe, Serhey Morgan

Introducing a premium credit card demands a bold visual presence. For the nationwide launch of Citi Strata Elite Card, we developed a high-impact visual refresh, headlined by nationwide branch marquee takeovers and paired with highly crafted direct mail and digital correspondence inviting people to become members.