Citi x San Francisco
Artist Takeover

Role: Art Director

Mural Artist Team: Cameron Moberg (Camer1sf), Crystal Moberg

Havas Team:
Joseph Kline, Matthew Sharp Fera, Hsueh Yu, Jonathan Pliego, Bailey Armstrong, Russell Hintz, Graham Chapman, Susan Green, Lin Yelton, Jason Georgen, Michael LaVallee

San Francisco doesn't need another billboard; it wants a connection. To celebrate the opening of the new downtown Citi Center, we launched the Citi SF Artist Takeover. We traded corporate signage for a massive canvas, collabing with local artist Camer1sf to transform the building’s construction wrap into a living mural. The project turned a period of transition into a landmark moment, bridging the gap between a global financial institution and the creative soul of the city.

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Citi x American Airlines Airport Makeover

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Moen Social