San Francisco doesn't need another billboard; it wants a connection. To celebrate the opening of the new downtown Citi Center, we launched the Citi SF Artist Takeover. We traded corporate signage for a massive canvas, collabing with local artist Camer1sf to transform the building’s construction wrap into a living mural. The project turned a period of transition into a landmark moment, bridging the gap between a global financial institution and the creative soul of the city.